NHS - South Western Ambulance Service

Project Details

Field: Healthcare Recruitment

Company Location: United Kingdom

About: South Western Ambulance Service (SWASFT) is part of the NHS, providing emergency and urgent care services across southwest England. Their recruitment website helps attract skilled healthcare professionals.

Scope: Web Design, Webflow Development

Project Overview

SWASFT’s recruitment website needed a complete overhaul to address usability, accessibility, and alignment with their updated brand identity. Their previous site failed to effectively engage potential candidates or support the recruitment team’s workflow.

Old Website

The old site presented several challenges:

• The design did not align with SWASFT’s updated brand identity or resonate with job seekers.
• Accessibility was lacking, creating barriers for some candidates.
• The user journey was unclear, making it hard for users to navigate or find job opportunities.
• Hosted on WordPress, the CMS was difficult for the team to manage, hindering their ability to update job postings and content.

New Website

I transformed SWASFT’s recruitment website with a modern, accessible, and conversion-optimized design. The key features include:

• Improved Accessibility: Adhered to WCAG standards, ensuring inclusivity for all users.
• Streamlined User Journey: Simplified navigation to help candidates find opportunities quickly and easily.
• Seamless NHS Jobs Integration: Automated job posting updates by integrating with the NHS Jobs API, reducing manual work for the team.
• User-Friendly CMS: Built on Webflow, empowering the team to easily manage and update the site without technical expertise.
• Brand Alignment: Refreshed the visual identity to reflect SWASFT’s updated brand and resonate with their target audience.

The redesigned website not only attracts top talent but also simplifies recruitment workflows, making it a powerful tool for SWASFT’s team.