tiQtoQ

Project details

Field: QA and Testing Solutions

Company Location: United Kingdom

About: tiQtoQ provides quality assurance (QA) and testing solutions, offering services such as independent QA organisation maturity reviews and automation assessments with actionable recommendations.

Scope: Web Design, Webflow Dev

Project Overview

tiQtoQ required a complete website overhaul to better resonate with their ideal customers and to accommodate the expansion of their products and services. Their previous site no longer reflected their updated brand identity or supported their marketing objectives.

Old Website

The old website lacked clarity in communicating their services, particularly due to bespoke product names that were unfamiliar to their target audience. It also had an outdated visual identity and was not optimised for conversions.

New Website

I revitalised tiQtoQ’s online presence by designing and developing a modern, conversion-optimised website that better aligned with their goals and spoke to their ideal customer profile (ICP). The new site features isometric illustrations, clear product landing pages, and a mega navigation menu with descriptive cards to make their services easier to understand.

Additionally, I integrated Mailchimp with their Webflow forms for seamless lead management and introduced a fresh visual identity that includes modern gradients and neon glows, giving their brand a more tech-forward look. The new website is now better suited to support their growth and communicate their value to potential clients.